Agency hub · Updated 2026-09-04
GoHighLevel for agencies: plans, SaaS Mode, and what it actually costs
As of 2026-09-04, HighLevel publishes Starter $97/mo, Unlimited $297/mo, and Agency Pro $497/mo. This hub covers first-party plan mechanics — not the “should you white-label?” strategy narrative (that lives on the white-label guide).
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Published agency plan tiers
Source: gohighlevel.com/pricing (re-verified 2026-09-04). All plans include unlimited contacts and unlimited users. The $297 tier is named Unlimited on the live pricing page — not “Freelancer.”
| Plan | Price | Sub-accounts | Agency / white-label notes |
|---|---|---|---|
| Starter | $97/mo | 3 Sub-Accounts | Agency workspace primarily; not positioned for SaaS resale |
| Unlimited | $297/mo | Unlimited Sub-Accounts | Rebill Phone & Email (no markup); Basic API Access |
| Agency Pro | $497/mo | Unlimited Sub-Accounts + Automated Sub-Account Creation | SaaS Mode; Rebill Phone & Email with Markup; User/Agent Reporting; Advanced API Access |
HighLevel’s pricing FAQ states: “On the Agency Starter plan, you are limited to 3 Sub-Accounts. On the Unlimited and Pro plans, you also get unlimited Sub-Accounts.” “Unlimited Sub-Accounts” is GHL’s feature name — it is not a claim about unlimited sites or funnels. As of 2026-09-04, the pricing page publishes no site/funnel count limit.
Optional add-ons agencies actually budget
These four line items appear on HighLevel’s pricing add-ons table (verified 2026-09-04). WordPress hosting is a separate paid add-on (starts at $10/month per site on the pricing page) — never assume it is bundled into the base subscription.
| Add-on | Price | Notes |
|---|---|---|
| HIPAA compliance | $297/month | Any tier |
| White label mobile app | $497/month | Add-on |
| Premium support | $500/month | Add-on |
| Dedicated email IPs | $59/month per IP | Per IP |
Deep dives in this cluster
Agency Pro vs Unlimited
The five Pro deltas: SaaS Mode, automated sub-accounts, markup rebilling, reporting, and advanced API.
Read →
SaaS Mode mechanics
V1 vs V2 providers, default 1.05x markup, wallet retries, and what you can resell or rebill.
Read →
Snapshots
What transfers, what does not, share-link types, and build-source-account-first workflow.
Read →
What to charge clients
Corroborated retainer bands plus GHL cost mechanics — your price is your call, not a platform number.
Read →
Model stack math on the SwitchToGHL calculator. Ready to start a trial path? Use /start-agency. For “should you white-label?” strategy, stay on the agency white-label guide.
How “unlimited” is scoped
HighLevel’s own footer disclaimer says references to “unlimited” features describe platform functionality and access only. Cite “Unlimited Sub-Accounts” as GHL’s stated feature name. Do not extend that language to sites or funnels — the pricing page does not publish those caps either way.
- Starter: 3 Sub-Accounts
- Unlimited + Agency Pro: unlimited Sub-Accounts (GHL’s wording)
- All plans: unlimited contacts and unlimited users
- No published site/funnel count limit on the pricing page as of 2026-09-04
Frequently asked questions
How much does GoHighLevel cost for agencies?
As of 2026-09-04, published plans are Starter $97/mo (3 Sub-Accounts), Unlimited $297/mo (Unlimited Sub-Accounts), and Agency Pro $497/mo (Unlimited Sub-Accounts plus SaaS Mode and related agency features). Usage-based SMS, phone, email, and AI fees apply on top.
How many sub-accounts do GoHighLevel agency plans include?
Per HighLevel’s pricing FAQ: "On the Agency Starter plan, you are limited to 3 Sub-Accounts. On the Unlimited and Pro plans, you also get unlimited Sub-Accounts."
Do all GoHighLevel plans include unlimited contacts and users?
Yes. HighLevel’s pricing page states unlimited contacts and unlimited users on all plans, including Starter — "Scale your business without a tax on growth."
How does GoHighLevel compare to HubSpot for agencies?
Both can serve agencies, but the comparison is product-fit and TCO — not a single sticker price. For the full side-by-side, see GHL vs HubSpot rather than duplicating that analysis here.
Can agencies migrate existing clients into GoHighLevel?
Yes. Agencies typically rebuild workflows in a source sub-account, capture a snapshot, then load that configuration into client sub-accounts. Contacts and live history are not snapshot cargo — plan a data migration separately.
Does GoHighLevel publish a limit on sites or funnels?
As of 2026-09-04, the official pricing page does not publish a sites or funnels cap. HighLevel’s own footer hedges the word “unlimited” as describing platform functionality and access only — do not treat that as an unlimited-sites claim.
Figures above reflect HighLevel’s published pricing as of 2026-09-04. Always confirm live numbers on gohighlevel.com/pricing before committing.
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