Agency Pro · Updated 2026-09-04
Agency Pro ($497) vs Unlimited ($297): what you actually get
Agency Pro is positioned for “SaaSPRENEURs & Agencies looking to go SaaS.” On the pricing page it is additive: Everything in Unlimited Plan and… five concrete deltas — not a vague “more features” upgrade.
Founder, SwitchToGHL
Free interactive tool
The Switch Calculator — what your stack really costs.
See your potential savings.Pick your tools, businesses, seats, and features — get an honest side-by-side of what your stack costs vs GoHighLevel, with GHL's usage fees shown line by line. Sometimes you save hundreds a month; sometimes staying wins. Two minutes, no email, no signup.
The five Agency Pro deltas
Source: gohighlevel.com/pricing plan cards (verified 2026-09-04). Both Unlimited and Agency Pro include unlimited sub-accounts; Pro adds automation and monetization levers on top.
Delta 1
SaaS Mode
Sell subscriptions from your site with automatic client-account creation — set the price, the system handles setup, and you can rebill SMS, email usage, and other resellable features.
Delta 2
Automated Sub-Account Creation
Provision client sub-accounts without manual setup for each new subscription.
Delta 3
Rebill Phone & Email with Markup
Unlimited rebills phone & email with no markup; Agency Pro adds markup capability. Default markup is 1.05x (5%) to cover Stripe processing (help article 48001177740).
Delta 4
User/Agent Reporting
Reporting upgrade called out on the Agency Pro plan card versus Unlimited.
Delta 5
Advanced API Access
Unlimited includes Basic API Access; Agency Pro upgrades to Advanced API Access.
Naming trap: Unlimited vs “Freelancer”
The live pricing page calls the $297 tier Unlimited. Help article 48001177740 still says “Freelancer Plan ($297/month…)” for the same tier and notes those agencies cannot mark phone costs up. On SwitchToGHL, Unlimited is the primary name; “Freelancer” appears only as legacy help-center terminology.
- Unlimited ($297): Rebill Phone & Email (no markup) + Basic API Access
- Agency Pro ($497): Rebill Phone & Email with Markup + Advanced API Access + SaaS Mode
- Default markup on Pro: 1.05x (5%) to cover Stripe charges
Add-ons that sit beside the $497 plan
These are not “included because you bought Pro” — they are separate pricing-page add-ons (as of 2026-09-04):
- HIPAA compliance$297/month
- White label mobile app$497/month
- Premium support$500/month
- Dedicated email IPs$59/month per IP
Next: SaaS Mode mechanics · Hub: GoHighLevel for agencies · Strategy: white-label guide
Frequently asked questions
What does Agency Pro add over Unlimited?
Agency Pro ($497/mo) is framed as Everything in Unlimited Plan plus SaaS Mode, Automated Sub-Account Creation, Rebill Phone & Email with Markup, User/Agent Reporting, and Advanced API Access (as of 2026-09-04).
What does white-label actually include on the Agency Pro plan?
On the pricing page, Agency Pro lists SaaS Mode, Rebill Phone & Email with Markup, User/Agent Reporting, and Advanced API Access. Unlimited lists Rebill Phone & Email (no markup) and Basic API Access. Confirm live details on gohighlevel.com/pricing before you buy.
Can Unlimited ($297) mark up phone rebilling?
No. Markup on phone rebilling is an Agency Pro capability. Help article 48001177740 states agencies on the Freelancer plan (legacy help-center name for the $297 tier; live pricing calls it Unlimited) cannot mark those costs up.
What is the default rebilling markup on Agency Pro?
Help article 48001177740 states the default markup is set to 1.05x (a 5% markup) to cover Stripe charges. You can change markup settings in SaaS Mode configuration.
Is HIPAA included in Agency Pro?
No. HIPAA compliance is a $297/month add-on on the pricing page (as of 2026-09-04), available as a paid add-on rather than bundled into the $497 subscription.
Try Agency Pro on the SaaS path
Confirm SaaS Mode and markup settings in the trial before you sell platform access.
Get GHL updates that save you money
Migration tips, pricing notes, and product changes that help you decide when switching to GoHighLevel is worth it.