Pricing guide · 2026
GoHighLevel pricing: $97, $297, and $497 plans
Official HighLevel plans start at $97/mo (Starter), $297/mo (Unlimited), and $497/mo (Agency Pro). Compare those to the stack you would turn off — not to a single-feature tool.
Founder, SwitchToGHL
Updated 2026-08-15
Starter
$97/mo
or $970/year billed annually
Perfect for smaller businesses and solo marketers (official HighLevel Starter).
- 3 sub-accounts
- Unlimited contacts & users
- All core features (CRM, funnels, email/SMS*, calendars, courses, and more)
- 24/7 support
- 14-day free trial
Unlimited
$297/mo
or $2970/year billed annually
Built for growing agencies — unlimited sub-accounts (official Unlimited).
- Everything in Starter
- Unlimited sub-accounts
- Rebill phone & email (no markup)
- Basic API access
- 14-day free trial
Agency Pro
$497/mo
or $4970/year billed annually
For SaaSpreneurs & agencies who want SaaS Mode (official Agency Pro).
- Everything in Unlimited
- SaaS Mode + automated sub-account creation
- Rebill phone & email with markup
- User/agent reporting
- Advanced API access
• SMS, phone, email sending, and AI features have usage-based charges on top of the subscription.
• No long-term contract — month-to-month; upgrade/downgrade anytime.
• All listed plans include unlimited contacts and unlimited users.
Want usage fees and hidden costs? Read the GoHighLevel stack TCO guide. Building a DIY-stack worksheet? Use the GoHighLevel stack cost calculator guide.
Core features on HighLevel plans
From HighLevel’s pricing page — usage-based items (SMS, calling, AI) are marked with industry-standard usage fees.
- Website & funnel builder
- CRM & pipelines
- Email + SMS marketing*
- Inbound & outbound calling*
- Unified conversations
- Workflow automation
- Forms, surveys & quizzes
- Booking calendars
- Payments & invoicing
- Courses & communities
- Social media management
- Custom dashboards & reporting
- Conversation / Voice / Content / Funnel / Reviews AI*
Hidden and usage-based costs
The subscription price is only part of the picture. Starter, Unlimited, and Agency Pro cover the platform itself, but SMS, email sending, voice minutes, and AI features are billed separately based on usage. That is standard across HubSpot, Podium, and most competitors — and it is the number people forget when comparing sticker prices.
Estimate from your current volume, not guesswork: pull the last 2–3 months of SMS, email, and call usage from your existing tools, then compare that ballpark against HighLevel’s published usage rates before you commit. Ask about per-segment SMS rates by country, A2P 10DLC fees, AI/conversation credit pricing, and phone number rental.
If you send high volumes of SMS or lean heavily on AI, usage can change the total bill more than the gap between subscription tiers. Treat the plan price as the floor, not the ceiling.
Worked example: solo consultant vs 10-location agency
The solo consultant
A single-operator consultant running one business typically needs CRM, pipeline, email/SMS automation, and booking — not reseller billing. For that profile, the $97/mo Starter plan is usually the right start: unlimited contacts and users, core features, and enough sub-accounts for one business plus a test environment. There is little reason to pay more until you manage accounts for other clients.
The 10-location agency
Ten separate client or location accounts usually exceed Starter’s sub-account limit and point to at least $297/mo Unlimited. Move to $497/mo Agency Pro when you need SaaS Mode, automated provisioning, or usage rebilling with markup. The deciding question is not only account count — it is whether you are reselling GHL as a product.
Typical multi-tool stack vs GHL
Illustrative ranges — your numbers will differ. Use this to decide whether consolidation is the real product.
Fragmented stack (example)
- Funnel / page builder$97–297/mo
- Email platform$50–300/mo
- SMS / phone$30–100+/mo
- Calendar booking$8–20/mo
- CRM$50–200+/mo
- Automation glue$20–50/mo
Often $250–800+/mo before agency tooling
GoHighLevel
- Starter (default 1-business comparison)$97/mo
- Unlimited (multi-location / agency)$297/mo
- Agency Pro (SaaS Mode)$497/mo
- SMS / phone / AI usagevariable
Compare one company to $97 first — not $297 or $497
How GHL compares on price posture
| Platform | Typical cost | Note |
|---|---|---|
| HubSpot Marketing Hub Pro | from ~$890/mo | Plus onboarding & contact tiers |
| Podium Core / Pro | ~$399–$599/mo quote | Inbox, reviews, messaging specialty |
| ClickFunnels + CRM + SMS stack | often $300–800+/mo | When you add missing tools |
| Pipedrive + marketing tools | seats + add-ons | CRM alone doesn’t replace campaigns |
| Systeme.io Unlimited | $97/mo | Budget all-in-one; lighter CRM/SMS/agency |
| GoHighLevel | $97–$497/mo | Compare one business to Starter $97 first |
Dig into specific switch decisions: Salesforce, Monday.com, Builderall, Systeme.io, ClickFunnels, HubSpot, Podium, Pipedrive.
Frequently asked questions
How much does GoHighLevel cost?
Official plans are Starter $97/mo, Unlimited $297/mo, and Agency Pro $497/mo, plus usage-based SMS, phone, email, and AI fees. Compare one business to Starter first unless you need multi-location or white-label agency features.
What's the difference between GoHighLevel's Starter and Unlimited plans?
Starter ($97/mo) caps you at 3 sub-accounts with core features for a single-business or small test setup; Unlimited ($297/mo) removes the sub-account cap and adds a basic API — the jump most agencies make once they're managing more than a couple of client accounts.
Does GoHighLevel have hidden fees?
The subscription price is fixed, but SMS, phone numbers, email sending, and AI features are billed separately based on usage — not included flat in the $97/$297/$497 plans. Budget for these as a variable cost, not a surprise.
Does paying annually save money compared to monthly billing?
HighLevel offers a discount for annual billing compared to paying month-to-month. Confirm the current annual price on HighLevel’s official pricing page before committing—don’t rely on older blog posts for the specific number.
Is there a setup fee to get started?
No — GHL’s plans are subscription-based without a separate mandatory setup fee from HighLevel itself. Hiring a consultant to migrate data is a separate service cost, not a platform fee.
What happens if I go over my included usage limits?
Usage-based features like SMS, email, and AI credits are billed based on actual consumption. Check your usage dashboard regularly and ask support what alerts or spending caps are available.
Can I downgrade my plan later if I don’t need the higher tier?
Yes — plans are month-to-month by default (unless you’re on an annual term). Downgrading may require reducing sub-accounts or disabling higher-tier features first.
Does the free trial require a credit card?
Trial terms have varied by promotion. Check the current trial signup flow on HighLevel’s pricing page directly rather than assuming based on review sites.
Is GHL actually cheaper than buying separate tools for CRM, email, SMS, and funnels?
For most small-to-midsize businesses and agencies running comparable functionality, yes — a fragmented stack commonly runs $250–800+/mo before usage, versus GHL’s $97–497/mo subscription tiers. If you only need one or two lightweight tools, a point solution could still be cheaper.
Does white-labeling or reselling GHL cost extra?
White-label/reseller capability (SaaS Mode, custom branding, automated sub-accounts, usage rebilling with markup) is bundled into the $497/mo Agency Pro tier rather than Starter or Unlimited.
Do I need technical or developer skills to use the higher-tier plans?
Not for basic use — the platform is designed for marketers and agency owners. Unlimited and Agency Pro include API access; advanced API work may need in-house technical skills or a consultant.
Pricing shown above reflects HighLevel’s published plans as of 2026-08-15. Always confirm current pricing on HighLevel’s official pricing page before committing.
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