Switch guides · 15 min read · Updated 2026-08-27
Should You Switch from Keap to GoHighLevel?
Decision and migration guide for Keap users. Feature comparison lives on GHL vs Keap. Contacts export; campaigns rebuild.
Founder, SwitchToGHL
TL;DR
Switch from Keap to GoHighLevel when you need modern SMS, funnels, calendars, agency sub-accounts, and multi-channel follow-up more than legacy Infusionsoft campaign depth. Stay on Keap when complex, revenue-critical automations still run reliably and your team knows them cold. Keap is $299/mo with two seats included (+$39/mo per extra seat, Aug 2026); GHL Unlimited is $297/mo before usage. Automations do not port—budget a rebuild of top revenue journeys only.
- Contacts and tags export; Keap/Infusionsoft campaign logic must be rebuilt in GHL.
- Stay if legacy automations are mission-critical and stable.
- Switch if you pay for Keap plus funnels, SMS, phone, and schedulers separately.
- Keap: $299/mo, 2 seats; +$39/mo per additional seat (Aug 2026, keap.com/pricing).
- Audit campaigns before migrating—copying years of clutter creates a worse GHL account.
- Run one pipeline and one lead source in a 14-day GHL trial before canceling Keap.
Why Keap users evaluate GoHighLevel
Keap (formerly Infusionsoft) built its reputation on small-business CRM and automation. Many accounts still run campaigns created years ago—and that history is both an asset and a lock-in.
Teams look at GHL when Keap feels dated for SMS, calling, funnels, calendars, conversations, and agency client delivery, or when companion tools around Keap cost more than the Keap subscription itself.
The switch is rarely about contacts. Exporting people is straightforward. The cost and risk live in campaigns, tags, payment triggers, and tribal knowledge about what still runs revenue.
When to stay on Keap
Stay when Infusionsoft-era campaigns are complex, documented, and still produce measurable revenue.
Stay when your team has deep Keap expertise and migration downtime would exceed monthly savings.
Stay if you only need email-centric automation and do not require native SMS, phone, or agency sub-accounts.
When to switch to GHL
Switch when leads need texts, calls, booking links, and pipeline stages—not just email sequences.
Switch when you deliver marketing systems to clients and need sub-accounts, snapshots, or white-label options Keap does not provide.
Switch when Keap is one line item in a stack of funnel, SMS, phone, and scheduling tools GHL could consolidate.
Migration: contacts easy, campaigns hard
Export contacts, tags, custom fields, orders, and campaign documentation. Rank automations by revenue and rebuild only the top journeys in GHL.
Test purchases, failed payments, appointments, cancellations, and unsubscribe paths before turning off Keap triggers.
Keep Keap available read-only until reporting and customer experience match in GHL.
Timeline expectations
A single lead source and pipeline can prove out in a 14-day trial. Full campaign parity for a mature Keap account often takes one to three months.
Campaign rebuild cost frequently exceeds license savings in year one—justify the move on operational gain (speed-to-lead, SMS, agency delivery), not sticker price alone.
FAQ
Should I switch from Keap to GoHighLevel?
Switch when multi-channel follow-up, funnels, calendars, and agency delivery matter more than legacy Keap campaign depth. Stay when those campaigns are mission-critical and stable.
Can Keap automations import into GoHighLevel?
No. Rebuild revenue-critical workflows by hand and use migration as a chance to delete stale branches—not copy the entire Infusionsoft library.
How long does a Keap to GHL migration take?
One lead path can validate in two weeks. A full account with complex campaigns usually needs one to three months of parallel QA before Keap is safe to cancel.
Is GoHighLevel cheaper than Keap?
Keap is $299/mo with two seats (Aug 2026). GHL Starter is $97/mo; Unlimited is $297/mo before usage. Savings appear when GHL replaces Keap plus separate funnel, SMS, phone, and scheduling tools.
Does Infusionsoft data still matter?
Legacy Infusionsoft naming still drives search, but the product is Keap today. Migration steps are the same: export contacts, audit campaigns, rebuild selectively.
What should I migrate first from Keap?
One revenue-critical campaign: its form, tags, follow-up, calendar hooks, and pipeline stages. Prove that path before touching the rest of the account.
Get GHL updates that save you money
Migration tips, pricing notes, and product changes that help you decide when switching to GoHighLevel is worth it.